INFORMATION COLLECTION AND USE
We collect the following personal information from you:
- Contact Information such as name, email address, mailing address, phone number
- Billing Information such as credit card number and billing address
We also collect the following information from you:
- Birthdate, ages of children, shipping information, or other information that visitors voluntarily provide
We use this information to:
- Complete party or event reservations
- Send you an order confirmation
- Send third-parties email confirmation about parties
- Send you a newsletter
- Send you marketing communication
- Send you requested product or service information
- Send product updates or warranty information
- Respond to customer service requests
- Administer contests and sweepstakes you entered, and notify you if you won
- Respond to your questions and concerns
- Improve our Website and marketing efforts
- Conduct research and analysis
Geo-Location Data
We do not ask you for, access, or track any location based information from your mobile device at any time while downloading or using our Mobile Applications or Services. However, our Website does ask you for, access, or track any location based information so that we may enhance your experience on our Website (e.g., locating a nearby Chuck E. Cheese or identifying special offers that may be of interest to you, or personalizing your interactions with us). For most mobile devices, you are able to withdraw your permission for us to acquire this information on your location through the device settings. If you have questions about how to disable your mobile device’s location services, we recommend you contact your mobile device service provider or the device manufacturer. If you would like us to delete location information we have collected, please contact us at the email or postal address listed below. Please note that the Website may not function properly following deletion, and that we may be required by law to retain certain information.
Device Information
When you download and use our Services, we automatically collect information on the type of device you use and the operating system version so that we may provide you with the correct version of our application(s).
Information Sharing
We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties.
Service Providers
We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order, processing your payment, or offering customer services. These companies are authorized to use your personal information only as necessary to provide these services to us.
Legal Disclaimer
We may also disclose your personal information:
- In certain situations, CEC Entertainment may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements as required by law, such as to comply with a subpoena or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
- If CEC Entertainment is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information, to any other third-party with your prior consent to do so.
Name of third-party partner
What info is shared with or collected by this partner?
Partner’s purpose
Link to partner’s privacy policy
Google Inc. (YouTube)
Analytics, visitor traffic stats
YouTube, Website tools, ad platform, analytics
Microsoft (Atlas Solutions)
User internet usage/behavior (no PII)
Ad network, advertising
Mediaplex / Conversant
User internet usage/behavior (no PII)
Ad platform
Double Click
User internet usage/behavior (no PII)
Ad platform
Google Adsense
User internet usage/behavior (no PII)
Ad network
http://www.google.com/intl/en/policies/privacy/
The chart lists the names of some of our third-party partners and support provider entities, which may provide administrative services to our Websites. These entities may change from time to time and we will update this list as soon as practicable following any changes.
If you have any inquiries regarding our partners’ privacy practices or how they use your child’s personal information, please contact us directly at [email protected].
User Access and Choice
Upon your request CEC Entertainment will confirm for you whether we hold any of your personal information. If your personal information changes, or if you no longer desire our service, you may update, or request deletion of personally identifiable information collected by contacting us by emailing our Customer Support at [email protected] or by contacting us by telephone or postal mail at the contact information listed below. To safeguard your information, we will also take steps to verify your identity before granting access or correction. We will respond to your request to access within 30 days. Although we do not seek to collect information from children, parents may, after providing proper parental identification, request to review, update, or delete their own child’s information that may have been submitted and refuse to allow CEC Entertainment to collect further information about their child by emailing our Customer Support at [email protected] or by contacting us by telephone or postal mail at the contact information listed below. Parents who provide information of their under 13 child can consent to collection and use of their child’s personal information without consenting to the disclosure of that information to third parties. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Opt-out Preferences
Out of respect for your privacy, you may choose to stop receiving our marketing emails by following the unsubscribe instructions included in these emails. We do send transactional emails when processing your orders and responding to your feedback/questions. You may not opt out of these emails as they are not promotional in nature.
Reservation Deposits
We require a nonrefundable $50 deposit to secure your reservation. The deposit will be applied toward your party total on the day of the party. Your reservation may be canceled and/or rescheduled at any time. If you need to cancel, your reservation the nonrefundable deposit can be used toward a new reservation within one (1) year of the reserved date of the party that was canceled. The billing descriptor you will see on your credit/bank statement will be portrayed as “CHUCK E CHEESE DEPOSIT.”
Agreement to Contact Us
We are eager to offer the best customer experience possible. Please contact our Guest Relations team prior to contacting your credit card issuer to allow us to resolve any issues or concerns with our services. You can reach us by email at [email protected] or by calling 888-778-7193.
We are available from (Monday – Friday 8 a.m. – 5 p.m. (CT) ). Expect a 72-hour response time for email inquiries.
Surveys
We may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address) and demographic information (such as ZIP code). We use this information to notify contest winners and award prizes, to monitor site traffic or personalize the site (in the case of anonymous information collected in surveys), to send participants an email newsletter, or contact if there are issues. We may use a third-party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
Tracking Technologies
Technologies such as cookies, beacons, tags, and scripts are used by us and our tracking utility company that provides online customer support. These technologies are used in improving the user experience for completing forms for the reservation process, tracking behaviors so that we can provide relevant messaging and improve the overall experience, tracking users’ movements around the site, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Analytics / Log Files
As is true of most Websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site, and to gather demographic information about our user base as a whole. This data is used to track internet usage and behavior so that we can retarget you with relevant messaging and to improve the user experience.
Local Storage (HTML5)
Third parties with whom we partner to provide certain features on our Website or to display advertising based upon your web browsing activity use Local Storage also known as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.
Behavioral Advertising/Retargeting
We partner with a third-party to either display advertising on our Website or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt out by clicking here. Please note this does not opt you out of being served ads. You will continue to receive generic ads.
Data Supplementation
We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. Examples of the types of personal information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include:
- Address information about you from third-party sources, such as the U.S. Postal Service, to verify your address so we can properly ship your order to you and to prevent fraud.
- Purchased marketing data about our customers from third parties that is combined with information we already have about you to create more tailored advertising and products.
Mobile Analytics
We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information you submit within the mobile application, as we do not collect any personal information through the application.
Security
The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.
Additional Information Links to Third-Party Sites
Our site includes links to other Websites whose privacy practices may differ from those of CEC Entertainment. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Website you visit. To provide certain animated features on our site, we use Macromedia Shockwave, Macromedia Flash, Adobe Acrobat, and Apple’s QuickTime ActiveX plugins, which will automatically prompt you for download if your browser does not contain the latest version. Apple and Adobe use the information collected through these applications according to their own privacy and security policies, which can be further evaluated at: http://www.apple.com/quicktime and http://www.adobe.com
Testimonials
From time to time, we display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent, we may post your testimonial along with your name.
Social Media Widgets
Our Website includes social media features, such as the Facebook “Like” button and widgets, such as the “Share this” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third-party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.
Changes To This Policy
We may update this privacy policy to reflect changes to our information practices at any time. Notice will be given when the privacy policy is changed. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.